It is important that online stores inspire trust and facilitate the purchasing process. Below we explain some errors that cause the opposite and how to avoid them.
1.- Customer service that is difficult to find
When customers have a problem, they need to have a clearly visible phone number or email address where they can send their questions. Many shopping cart abandonments They occur due to the difficulty or delay in finding the aforementioned customer service. It is important that the customer is aware that they are not alone during the purchasing process.
2.- Bad design
A virtual store is the showcase of a brand, therefore, to give a positive image of the store you must take care of the colors, easy navigation and the balance between images and descriptions. The design is the first thing that enters the eyes of the potential client, so it must be taken into account.
3.- Mandatory registration
Many potential customers abandon the purchasing process when the store forces them to register on the website in order to make the purchase. If they don't want to register, we can't lose the sale. One option would be to give the possibility to register once the purchase is completed.
4.- Spelling mistakes
Although it may seem strange, there are online stores with serious spelling mistakes. These faults give a careless and even suspicious image. It costs nothing to take care of and check spelling, and this creates a good image for the website.
5.- Lack of search engine
Internet users want to find what they are looking for quickly and effectively. A search engine is essential so that the user can order all the products in the store according to their search criteria.
6.- Disorderly products
Internet users do not like to enter a loop of products without order or classification. A menu of categories makes it easy for users to find the product they are looking for.
