IndianWebs Madrid celebrates advertising day
The pattern of advertising is usually celebrated on January 25, although those who work in advertising and agencies celebrate it on last Friday of the said month. In many cases, students in the world of advertising also do it. Like those who take the Online Master in Advertising Design and Brand Communication from ESDESIGN.
Thus, although what is considered Advertising Day (San Publicito) coincides with the date on which Saint Paul's Day is commemorated, one of the apostles, when the patron saint of publicists is really celebrated it is, generally, a few days later. Do you want to know what is done to commemorate Advertising Day and what its origins are? Very easy:
What is done and how is Advertising Day celebrated
Generally, on the date on which it is celebrated San Publicito, advertising agencies, students and even advertising departments of large companies, do not work. It is a paid holiday, apart from the vacation days that agencies and entities have. Nor is it deducted from the vacation days of each creative or advertising manager.
Some agencies run campaigns to remind their clients that they don't work that day. This is stipulated in the State Collective Agreement almost three decades ago. A period in which the sector has evolved so much that Advertising Day is no longer only celebrated by professionals dedicated to online advertising, but, Its celebration has spread to the entire profession. Even those who are dedicated to advertising with influencers and micro-influencers.
The fact that Saint Paul's Day is celebrated has to do with the work that this apostle carried out according to the Bible: spreading the word of God among men. Hence the choice. Of course, only in Spain, since this is not the case in other countries. In Italy, for example, the patron saint of advertising is San Bernardino de Siena, for having a role similar to that of Saint Paul. How are creatives...
