Deciding to invest in Adword is something that the vast majority of people who have a website have done because it is the way to have paid advertising on Google and thus be in the top search positions. However, we must keep in mind that it is not easy to decide how much money to do it with or how to do it to compete with other companies.
It is always best to have a realistic budget, which takes into account some factors specific to the sector as well as your own competition. It's the only real way to be successful in Adwords.
If we are going to invest 100 euros we cannot expect to have a return of 1000 euros since no advertising really gives that much return.
Generally, obtaining around a third of what you want to invoice from the investment is calculated.
An Adwords campaign consists of segmenting keywords to make ads and thus extensions, locations, among others. For this reason, it is necessary that the investment be high according to what is expected to be able to really test everything.
At the beginning, the investment made is to study the market a little. There you really see how our audience works. We don't have to do it at a very high cost, but we do have to have a budget for it.
How to know how much money to invest
To really know how much money to invest, it is best to ask yourself these questions to find out:
How many keywords do I want to have? Obviously, the more keywords, the greater the budget must be to be able to test it and make it profitable.
What bid do you want to suggest to Google for a keyword? Markets are competitive, therefore, there are words that require a higher price than others because they are more sought after or demanded by professionals.
How complex is the user we are targeting? A person searching for a more traditional word such as a plumber will not have the same value as someone searching for an interior designer. The difference is that the last one has greater difficulty in every way.
