The commitment to the foreign market through franchising

According to the AEF (Spanish Association of Franchisors), there are already up to 279 brands that are committed to internationalization. The rapid international expansion of some companies such as Día, Mango, Naturhouse, etc. would have been very difficult if they had not opted for one of the formulas offered by the food sector. excess.

The chains franchisors It has the need to expand markets to continue growing, to increase the company's profitability and to achieve independence over the economic cycles of the local market, as well as to be able to increase economies of scale, diversify risk and gain brand awareness.

For the last ten years we have attended theWithout a doubt, having a local organization knowledgeable about all the particularities of the market to be developed is an advantage to take into account.

In a future article we will delve into the three types of expansion, the direct, the indirect and the shared.