In our IndianWebs office network, we build dozens of online stores every year.
The usual objective of the construction and creation of a new online store is to want to become a sustainable and profitable business. Very worthy project, respectable and sought after by many.
This type of project is not as ambitious as launching a rocket to the moon, but without a doubt it is a complex process, made up of different phases (initial requirements analysis, technical development of the store, launch and dissemination, management and maintenance ) not without effort.
One of the keys to success is establishing a good long-term relationship model between web agency and client.
In this relationship, the client outsources the most technical services related to the online store, and we as an agency guide the client on how to navigate the online world, especially at the content level.
In the offline world, the presence of a salesperson who is an expert in the sector and the products they sell often avoids having to overdevelop the content.
In the online world, content is king.
The content that describes our products is our best commercial, it is what the potential buyer is going to read, and not only what they are going to read but it is going to be the mechanism by which search engines like Google are going to index us, and therefore the route by which these potential clients will arrive.
In this scenario, we have detected that the task that usually consumes the most time and effort on the part of the client is precisely this, the creation of quality content.
Next, based on our experience, we are going to detail some typical errors, advantages and, above all, recommendations for doing this task correctly.
MOST TYPICAL ERRORS DETECTED:
- Don't put descriptions
- Very brief descriptions without providing the reader with the information they are looking for
- Put a single image
- Putting images of poor quality or without offering visual coherence with the rest of the products
- Use the same content for multiple products
- Posting content obtained from other websites, literally copying and pasting, causing duplicate content, a characteristic that the main search engines like Google penalize.
ADVANTAGES OF INTRODUCING GOOD CONTENT:
- Sales Increase
- Achieve better positioning in search engines and therefore an increase in traffic to your website
- You will make it easier for other websites to link to you, for example from blogs or forums specialized in your sector.
- You will have a more solid and professional image
- You will generate more confidence in your potential clients, showing them that you are an expert in your sector
- You will reduce customer management by asking questions
- You will prevent potential customers from going to the competition in search of more information about the product.
INDIANWEBS RECOMMENDATIONS IN RESPECT:
- It is better to have a catalog with a few well-described products than hundreds that are poorly detailed.
- Ask the most expert of your salespeople and together detail all the information you have about the product.
- Be clear and structured
- Put quality, professional photos in visual harmony with the rest of the products
- Put several photos per product, giving views from different angles
- Repeat the name of the product a couple of times in its description, it will help positioning
In the objective of achieving sales, do not forget that if the king is the content, the queen is the price!!
Try to keep an eye on your competition so you can have competitive prices.
Finally, do not forget that creating an online store is like any other business, a process of continuous improvement. Be patient and set a good roadmap that will allow you to steadily, little by little, advance towards your milestones.
And above all and above all, enjoy!!!
You are selling products that you know very well, products that you have in esteem and that you know that due to their quality-price ratio they will pleasantly satisfy your future clients.
