A few years ago, voice searches on the Internet have arrived to gain a foothold on the Internet, mainly on all web pages.
The fact that we have very advanced mobile phones allows us to reproduce all kinds of issues by activating functions such as our favorite music, requesting specific information, etc.
But what are voice searches? It is an existing alternative whose purpose is to make queries on the Internet in search engines. To do this, you only need to use your voice to get the answer you are looking for.
Not all search engines make use of this system, but it is available in search engines such as Google, Siri, Cortana or Alexa.
Although at first its application was not easy since many people distrusted what it could offer them as a result, which made it used more as entertainment, little by little it was positioned as a very useful tool.
60% of people who use voice search do so when their hands are busy, such as when they are driving. However, there is also a high percentage of 40% of people who use it to do voice searches when they are at home or at work, as a more comfortable and easier way to find what they want.
This has meant that websites have to pay attention to how to optimize their website in order to rank in voice searches.
If this is your case, we are going to give you some tips so that Google takes you into account in this regard:
- -Specific keywords: They are usually called long-tail and have a fairly high conversion rate. They are specific search words that generally include the city in which they are located. They are those types of searches that we do when we are in a place and we need, for example, a restaurant to eat.
- -Responsive website: If you do not have a website that is responsive, then you will hardly be able to position yourself and get users to use voice search. Having a responsive website means that it is a site that adapts to any type of device.
- -Google My Business: A good tool is to also be able to update all the existing information in your Google Mu Business listing, which then allows Google to value you appropriately.
We hope these tips are useful for voice searches on your website.
