Strengthening your business's online presence is necessary to attract, convert, and retain customers. But there is no single formula that guarantees digital marketing success. Instead, you should use a selected range of the best marketing channels for your specific business objectives.
Digital marketing channels offer several tools to help you reach your target audience as effectively as possible. For example, if your ideal client is active on social media, social video content is a great way to pique their interest. If your potential client is very likely to search for your services on Google, you need to improve your local search visibility.
The best marketing channels for leading brands are not necessarily the same online marketing channels that will give you the results you need. It's also highly unlikely that your target audience is focused on a single digital marketing platform. A good digital strategy takes advantage of multichannel marketing and omnichannel marketing, using multiple online marketing platforms to better connect with your target audience.
Read on to learn 1) what a marketing channel is, 2) the importance of online marketing channels, and 3) some of the best online marketing channels in 2021. Let's see how to take advantage of the best online marketing platforms and All the ways a digital marketing agency can help your business grow.
What is a marketing channel?
There is no single answer to “what is a marketing channel?” but here is a simple definition:
Online marketing channels or digital marketing channels are platforms, strategies or initiatives that companies or sellers use to publicize their products and services.
Whether your business uses multichannel marketing focused on varied strategies or omnichannel marketing focused on the individual customer experience, the right marketing tools are available if you look in the right places.
Best Online Marketing Channels in 2022
Every business needs to engage their target audience online, and there are many different digital marketing channels to choose from. It all comes down to what works best for your specific needs and your team's ability to manage your preferred channels.
For example, if you are focused on performance marketing and need to measure results accurately, then highly trackable strategies such as pay-per-click (PPC) ads or email marketing are for you. If you have a lean team running a large-scale content marketing strategy, you need to be very careful when choosing where to invest your resources.
The best way to reap the benefits of the marketing tools available today is to know their value and deepen your understanding of how to use them to promote your brand.
Here are six of the best online marketing channels for 2022:
1. Search Engine Optimization (SEO)
Search engine optimization essentially relies on search engine rules to rank higher in search results and be found easily by your target audience.
Search engine optimization techniques include creating high-quality, keyword-optimized content to drive traffic to your site and provide a great user experience (UX). Digital marketing trends dictate that the number of online shoppers will continue to increase, so make sure your digital marketing services establish a solid SEO foundation for your search visibility on Google and other search engines.
2. Pay Per Click (PPC) Marketing
Pay per click marketing provides a way to buy some online visibility for your business. Paid campaigns give you the boost you need to stand out in the competitive online market. With PPC, you put your brand in front of your ideal customer through data-driven audience targeting and strategic bid management on platforms like Google Ads.
Any business can benefit from PPC because it accurately measures your campaign performance to ensure your strategies remain profitable, regardless of the size of your advertising budget. Additionally, you can contact a digital marketing company for performance marketing and only pay for the PPC results they actually deliver.
3. Social media marketing
Many people use social media regularly, which presents a daily opportunity to increase your brand awareness and gain customers.
You can create multimedia content and ads on social media platforms like Facebook, Twitter, and Instagram to grab the attention of your target audience. Getting help from social media professionals means you are the first to know about digital marketing trends and always stay ahead of the competition.
4. Video marketing
Although largely related to social media marketing, video marketing deserves its own place on this list of online marketing platforms. Studies show that people share videos much more than static images. Videos also keep your target audience's attention longer than other media formats.
It is best to have videos on your website to explain your business in an easy-to-digest way. It's also a good idea to post video content and the increasingly popular "snack" videos that are as short as 15 seconds. It's worth noting that video marketing requires an investment of time and resources in the planning, creation, and post-production of your videos, but it can be worth the effort.
5. Email Marketing
Email is a crucial digital marketing platform for business-to-business (B2B) companies because email is the preferred channel for business-related communications. A study from the Content Marketing Institute revealed that 80 percent of B2B marketers say email newsletters are their number one form of content marketing.
Business-to-consumer (B2C) companies can also benefit from email, as 59 percent of consumers say marketing emails influence their purchasing decisions (SaleCycle). Emails can be sent completely free if done manually, but investing in the right email marketing software and taking advantage of performance marketing can give you better and faster results.
6. Website design and development
A company website is probably the most underrated digital marketing platform out there. Every leading business has a website, and most of their digital marketing strategies are designed to drive potential customers to your website's contact form or landing pages that essentially serve as an extension of your website.
Ensure your website authentically represents you and establishes your position as an industry leader through exceptional design and functionality. Keep your customers interested in your brand by showcasing the best of what you offer and integrating your various digital marketing channels into your website for the best results.
Choosing the right online marketing channels
The best online marketing platforms are the right ones for your business. And the top opportunities for your brand may not exist on any list of the best marketing channels. Your role is to know and understand your options and make your online marketing platforms work for you.
Take this example from Amazon Marketing: Many only think of Amazon as a buying and selling platform, but as you delve deeper into Amazon as an omnichannel marketing platform, you'll find integrated marketing tools that offer unique solutions that keep your brand top of mind. of the mind.
For example, a customer browsing through Amazon Posts may like a product and be recommended the same item in other listings, search results, and external websites through Amazon Ads. You can also add landing pages within product listings called A+ Content to showcase their value much better than standard product information.
Each marketing channel offers a diverse set of marketing tools that any business can benefit from. As the digital space evolves, you should have your basic marketing tactics in place while adapting to emerging marketing channels such as online reputation management and voice search SEO. Most importantly, you must continually plan, execute, and optimize an overall marketing strategy that will keep your business booming.
A digital marketing company has the expertise to keep up with digital marketing trends, help you stay relevant to your target audience, and change your strategy when necessary. Hiring a digital marketing agency means you have industry experts at your side to get the best results from customized digital marketing services and a fully integrated multi-channel marketing strategy.
Indianwebs is a full-service digital marketing agency growing businesses of all sizes, our company has leveraged the best online marketing platforms to power brands to achieve their unique business goals.
Contact Us today to start expanding your brand awareness and growing your customer base with the help of our results-oriented digital marketing services.
