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SEO metrics: know how your impact and web positioning are

28/09/2017
XPinyol

When we create content or have a website, one of the things that matters most to us is knowing how our web positioning is going and the impact we are having on the internet. This is where the SEO metrics appear that we must know and begin to apply in one way or another.

An SEO strategy is not something that can give results from one moment to the next but rather it is a long-term strategy where on many occasions, during this period, it becomes necessary to change or modify some of its own issues.

Let's see what SEO metrics will be interesting to you in order to see how your positioning and web impact is.

 

  • -Pages indexed in search engines: The more web pages are indexed in Google, the more keywords can be placed within the search results and therefore this will mean that we will have more options to be found.

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  • -Google Search Console: In this section we can know how many queries are being made about our website. It will show us the number of impressions and those that have been clicked, allowing us to have an idea of ​​how our keywords are working.

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  • -Keyword positioning: Knowing the ranking of the keywords separately helps us know if our website is being displayed correctly or not. In many cases it is necessary to buy the position of the keywords with the traffic that we are receiving and that each of them is generating. The strategy will always depend on the specific type of content so it may vary from one project to another.

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  • -Brand: The brand also has to be part of the SEO strategy, so it must be included in it at all times. If we only focus on positioning a keyword we will have problems attracting traffic when people search for our brand name.

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  • -External links: Although for many people what we call link building is something that has already happened in SEO, the reality is that it continues to work. This is what will make the difference in the authority and general ranking of web positioning, so do not leave it aside and allow it to be part of your SEO metrics.

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We hope that with this you can know how your website is and if you should make changes to achieve the best positioning.

 

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