One of the things that worries us most when we have an online store is having the possibility of attracting new users to your website or store. The fact is that we don't always succeed and that's where the disappointment comes and not knowing where we went wrong to not attract traffic.
Errors within a website can really be very varied. From the fact of having chosen a bad domain to not having a coherent web design that matches what we are looking for. In any case, what it is about is detecting these errors to improve them and thus ensure that our website does begin to attract those users that we seek and love so much.
Let's look at some factors that may influence why you are not attracting users to your website.
- -Credibility: Is the text on your website credible? And the images? What it is about is that you generate trust in the other person and that all the elements that are there help to do so. If you look at your website objectively or your online store and it doesn't make you want to buy, then you have to rethink some things.
You have to create an appropriate path for the user to complete the desired purchase action, something that if you do not achieve it, then no matter how much you attract new users, you will not achieve the goal of greater sales.
Don't try to copy others. Each website is particular and is intended for a type of client, so you have to think about how that client works and go through the website to really get them to make that purchase you want so much.
- -Website structure: Along with the above, there is something that may be preventing clients from reaching the end: that the structure of your website is not appropriate for what you are looking for. If the website does not have a simple structure so that users who enter for the first time understand everything around them and see that it is easy to buy and access services, then that will be where you are not attracting users.
For a website to reach the user, it must be clear, make sense in its entire structure and be easy to use.
If you detect all these problems on your website, then it is time to do a re-design or an update.
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