There are many factors that could be causing the online store to not function properly. Of course, each case is different and particular, but there are some elements that may be repeated and therefore may be marking the reason for that situation.
Problems in your online store
Seasonal Marketing
In all businesses the fact happens that there is a certain time of the year in which sales are "stagnant" while in others they flow perfectly. When you are in a season like this, the best thing is to be able to take advantage of them to change strategies, plan everything again and seriously think about having a different marketing than the one we are using so far.
Email Marketing
When you have good email marketing, your sales have to flow, but to achieve this, of course you first have to get customers to interact with you and leave their data so that you can send them direct information, with exclusive offers and gifts.
Management of social networks
Social networks today are the great door for everyone. Through it we can reach all types of audiences no matter where they are in the world. It is important in these cases to know which is the most appropriate social network to be able to enhance it and even carry out a promotional campaign that helps us reach more people.
Promotions
In those moments where sales are low, a good way to boost them is through different promotions. These promotions may well be discounts on products or, on the contrary, the possibility of free shipping. The decision is completely up to each online store but without a doubt this will make sales move and little by little you will sell a little more.
Google Ads
Do you use Google Adwords? It is one of Google's great tools that will not only help you with positioning but will allow you to measure how many people are searching for your product.
Online store design
Perhaps the problem why your online store does not work is because its web design is not adequate, so you can consider a redesign, change the photographs and descriptions of the products, among others.
