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Why is it important to create a Landing Page today?

26/10/2021
Elizabeth De Leon

The landing page is something important, that's what everyone says, but do you know why it is important and why it is becoming so famous? Creating a landing page is a great way to increase website traffic, improves SEO, and helps improve your brand reputation by generating leads and leads.

 

What is a landing page?

The Landing page is a web page organized through a curated web strategy oriented towards a specific objective. It is a tool linked to direct response marketing that aims to effectively return sales, contact requests or orders. In essence, the landing page is a immediate tool ( Hard Sell ) containing many time-tested and communication techniques. The only objective is to convert, sell.

About 70% of B2B companies use landing pages to drive conversions.

Landing pages lead customers to a specific product, service, or offer by stimulating and encouraging them to take direct action. That is, the Landing page is an indispensable part of the inbound marketing and, in particular, the tool that allows you to create good business lead generation. Below we have listed some of the reasons you should consider to understand why a landing page could be effective.

A landing page generates leads!

For the uninitiated, a lead is a visitor who becomes a contact, that being said, a website in most cases only serves two purposes: generate traffic and convert it into contacts . Landing pages are essential to help you generate leads and convert your website visitors into potential customers.

Studies show that marketers acquire leads at a higher rate by sending them to dedicated landing pages, rather than sending traffic to the home page and then dispersing it.

Collect demographics of potential customers

The general idea ( although it depends on case to case ) is that your visitors must return or "pay" through their information in exchange for an offer. On the landing page, visitors must fill out a form. While the information requested varies, most will include contact information and demographic data. Of course, contact information provides the information you need to start contacting potential customers and/or making a call, or purchasing something through a more or less different route (sales funnel), depending on the industry.

But demographic information is equally important! These give you the data you need to understand your potential new customers and segment them more effectively to better target their needs, wants, and pain points. It also helps the sales team have more valuable and interesting conversations by ultimately improving sales.

Can track data effectively

Landing page data can be tracked and this can help you understand how interested your potential customers are. For example, you'll find out if a visitor has downloaded one or more offers, signed up for multiple webinars, or joined a special offer. This indicates that the prospect is very interested and will soon be ready to buy.

Additionally, you can track and analyze landing page data to better understand the performance of your marketing offers. You can compare data from multiple offers to see what works and what doesn't, in order to optimize your marketing funnel.

A landing page eliminates unnecessary distractions

A Landing Page inspires specific action from the consumer and its user. If you sent your visitors to the home page of your website, as it is a page full of links and information, visitors could perform a wide range of actions, from reading a blog in depth or viewing more or less interesting company pages. . While this participation is also positive, as it could generate loyalty, this is not what is expected. A link is powerful but it can scatter traffic and therefore can delay/cancel consumer action.

A landing page removes all distractions, such as the sitemap, links, and navigation options (menus), so visitors can focus on the one thing you want them to do: convert.

A landing page offers clarity and a clear goal.

Traditionally, landing pages are very long web pages. This is because its contents are many and are created to focus all efforts on clarity and loyalty. Why should a visitor choose your website over a thousand others? If you want your website visitors to take a specific action, it's important that they understand what it is and can feel safe, secure, and in good hands. The Landing page also accurately indicates the conversion tool, whether we're talking about contact forms, registrations or other engagement methods.

Encourage visitors to make a decision!

Many people are indecisive and it certainly doesn't help their business. An effective landing page will force your website visitors to make a decision, eliminating all possible distractions and helping them focus solely on the chosen topic. Describing a clear message and having a direct and immediate call to action is the best sales approach and creating all this on a single page leads the customer to orient themselves in a simple way.

Like any web page on your site, landing pages can be carefully monitored and analyzed, allowing you to focus on just this one, testing and optimizing its effectiveness with little effort. You can also try an A/B test by generating more than one diversifying colors, images, titles, copy, and form fields and then see what converts and what stops you from doing so. You can then improve your landing pages based on what visitors want and where they respond most.

Why is a landing page important? We hope that this study of ours has helped you understand its importance by clarifying its true purpose. If you want to know about our Landing Page creation service, you can do click to talk together about your project.

CREATE AN EFFECTIVE LANDING PAGE!

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