DECEMBER 2019 website: PromoExpo BCN

The invisible work of international fairs

The international fairs and conferences sector is much more complex than it seems at first glance. When we attend a large event, we rarely stop to think about all the work behind its production, the number of people involved and the economic impact they generate. 

One of the least visible jobs is that of the promoters and representatives of international fairs. They are the link between organizers and exhibitors and those in charge of generating connections that add value to the companies and entities that participate, the famous networking.

For conference organizers, promoters and representatives are vital to attracting the maximum number of exhibiting entities. At the same time, for exhibiting companies they are a crucial figure to get the most out of the event, especially when it is international in nature. 

Rosa Ana Martínez is one of the most experienced professionals in the sector. In 2005 she founded the PromoExpo BCN agency, which offers services to companies and conferences around the world and from various fields. In addition, she is the representative in Spain of such prestigious fairs as Fresh Montgomery, HKDT and GL Exhibitions. In December 2019, Rosa set out to strengthen the digital image of PromoExpo BCN, which did not have a website. 

The web

PromoExpo BCN wanted its website to be a digital support when communicating its services. The page does not have a strictly commercial purpose, but rather serves as a portfolio and to communicate what the company does. Thus, IndianWebs created a website with a sober and clear design focused on the specific audience of PromoExpo BCN. 

The objective was clear: the user had to see at a glance what the company does, what fairs it represents in Spain and what services it offers to organizers and exhibitors. The result has been an impressive website with a clear message, which reinforces the identity of PromoExpo BCN and conveys its professionalism.