Each of the clients that comes to our office looks for a way to have a beautiful website but also to be in the top search positions on Google. Having a good positioning is not something simple, it is something that is managed and carried out little by little over time by applying different types of techniques and renewing as the search engines advance.
However, by following some basic rules you can position yourself adequately on Google much sooner than expected.
Actions to position yourself on Google as soon as possible
By following these actions you will be able to position yourself in Google and little by little advance in positions.
Loading speed
It is one of the most basic things that search engines look at today to position a website. But the fact of speed not only matters that there is a good speed when it comes to loading on a computer, but it is also very important when it comes to loading on a mobile phone.
User Usability
If the website is not easy to use or does not provide a good user experience, then it may affect the type of positioning it will have.
Domain
The type of domain chosen is also important when it comes to positioning. The one with the keyword included will undoubtedly be the best domain of all.
dynamic content
A web page that does not have new content and in addition the type of content that is placed is not quality content, will remain in low positions. Google likes those websites that maintain dynamic content and upload quality content such as a 5-word blog post, a video, an infographic, among others.
Responsive web design
We know that today, the type of navigation used is mainly on tablets and mobile phones, which is why it is so important that the website can adapt to different environments. This type of website is called responsive design. In some cases, there are companies that decide to create a special app to also position themselves better in voice searches and mobile searches. The decision will depend on what you want to provide to the user.
The ideal is always to be able to count on an expert in web positioning to help us apply these and other techniques to be able to position yourself on Google.
