You have achieved what you were looking for: having your own online store to sell products and services. But sometimes, that's not enough. It is fine as a first step but other strategies and tools are required to really get to the bottom of the matter and achieve true sales success.
One of the tools that exist today for this is Google Shopping.
What is it about? Surely you have seen the ads that appear when you are looking for an item and that on Google you have an option that says “Shopping” where a list of stores that offer you that product appears.
Well, as the owner of an online store you can make your products appear on that list, so when a user searches for something in particular and you have it, you are on that Google Shopping list.
Advantages of being on Google Shopping
- -Traffic: One of the biggest advantages is the traffic you get. Your offer can quickly appear in front of the user and when they click on it they will surely have high purchase intentions.
- -Featured ads: One of the most beautiful features that Google Shopping has is the fact that its ads have images and elements that make them stand out from the rest. They also position themselves very well, which is ultimately what we are looking for.
- -Transactional keywords: These are keywords where there is a clear purchase intention, such as, for example, entering “Buy item” or “Price of XXX item”. When a user writes this, it is clear that he has a very strong intention of making this purchase.
As a disadvantage, we could say that the competition on these pages is very great and that you also compete with very large suppliers such as Amazon or Ebay, so someone else may offer a lower price than yours.
Why use Google Shopping to position your online store
There are many reasons to use Google Shopping. On the one hand, the fact that if your product has many searches, you will be interested in it appearing on Google Shopping due to the amount of traffic they have.
On the other hand, if you know that you have a competitive price, then don't hesitate because that will be how you will reach your goal.
If you want to be part of Google Shopping, contact us and we will help you with it.
