Do you now have a clearer idea of why it is necessary to offer the possibility of purchasing through mobile eCommerce? Here are 4 key benefits to understand the importance of having an eCommerce app for your brand:
1. Users prefer to shop on an e-commerce app instead of the website
According to the aforementioned survey, 78% of the users surveyed prefer to use a mobile application instead of accessing the store through the website. This is because the applications are simpler and faster to use. The shopping experience is facilitated by the possibility of accessing the store practically from anywhere and at any time of the day, but above all by the fact that the app stores the user's data and makes the purchase simple and immediate.
2. Greater customer loyalty towards your brand
By downloading your eCommerce app, customers show a high level of loyalty and interest in your brand. Choosing to bring your app to their phone is a clear sign that sooner or later the user will buy something from your store. According to an analysis by Criteo (a retargeting company), users who use a mobile app are more likely to return to the store in the next 30 days compared to those who log in from a mobile browser. Often, those who come to your store from the website are looking for more information, while those who have downloaded the app already know the quality of your products.
3. Speed of purchase
The faster loading speed of the app compared to the website offers the customer a significantly better shopping experience. Many applications do not even need an Internet connection to be used. Additionally, the time required for the app to complete the purchasing process is significantly less than a website. According to data emerging from an analysis conducted by NP Digital, 47% of users interviewed admitted that they expect a website to load in 2 seconds. 40% leave the site after 3 seconds of waiting. An app's loading speed eliminates the risk of this happening.
4. Better user experience resulting in higher conversion rates thanks to eCommerce apps
The combination of a satisfying experience, easy navigation and perfect usability leads to high conversion rates, mobile apps increase the percentage of users who take action, especially compared to sites viewed from desktop.
Another important fact highlighted is the conversion rates of e-commerce apps, which are three times higher than those of mobile websites. Users make 56% more in-app purchases, and thanks to the optimized view, people accessing your store through the app are likely to see 4,6 times the number of products they would by browsing through the app. browser. Finally, the average order value on apps is 140% higher than on mobile sites.
