Everyone knows the importance of a website for any business, but today we focus on the hospitality sector.
For the first time in Spain, more people reserve a table in a restaurant through the web than through the telephone. This change in habits is due to the ease for any Internet user to connect either through the computer or from the mobile phone to the website of the selected restaurant and through a form with few fields (normally name, telephone number, number of diners and reservation time) for the reservation to be effective. Without picking up, without ringtones, without busy or communicating lines, without noise, without having to spell the name...) it's that easy.
This growth, estimated at 120% in the last year, means that many restaurants choose to have a website with the reservation form to facilitate the connection with the customer and apart from that if the form has the E-Mail field you already have data more to promote through E-Mail Marketing.
This change is also due to the increase in leisure agencies that mediate and facilitate the online relationship between customers and restaurants. Platforms such as Atrapalo, Groupalia and also Portals such as Time Out with lists of suggestions and recommendations with information on the location and, above all, the website, which is the perfect formula for online reservations.
Finally, the last cause of this change in trend comes from social networks, which are key to launching an offer through Facebook, Twitter, Google+ with offers and promotions that convince you with a sweet discount and direct you directly to the website. Bookings.
Are you going to wait for them to call you or are you going to join the online reservation train? For more information see our pack aimed at restaurants: Hospitality Pack
