In this year 2014, a 20% growth in electronic commerce is estimated with an average expenditure per user of 100 dollars.
Seeing this trend, many companies are working to improve the design of your online store.
record e-Commerce sales: 3.291 million euros in the third quarter of 2013reduce sales?
· It has to be friendly, easy for users to explore. They can easily find the products and services offered by the virtual store in the same number of clicks. The search engine has to be efficient, that point is key for good usability.
that was the Web. If there is a section where you can interact with the customer, much better. Add a Chat Zoopim on the Web it will help us very muchData
· The Website must be compatible with all operating systems, all browsers and, above all, with any device. 40% of traffic already comes from Smartphones and Tablets. If our website is not responsive, 1 in 3 users will not see your website properly.
· Help Call to Action. We want the user to see clearly how to buy and do it.
· The user has to see the legal aspects clearly. Instill user confidence with certifications and trust seals.
Social Media
· Work on social networks to get our voice to potential clients. Dynamizing social networks is key.
· In IndianWebs We have a CompyShop partner who has created a product that helps make purchases viral. It is about adding the option of a discount on the purchase if we share on our social networks that we have made a purchase. This way our friends (about 400 friends on average per user) see that we have bought a product and that we have gotten a discount. Great isn't it?
Examples of online stores made by our WebMasters:
- Whistling
- Bordallo Trophies
- Smile DecoVintage
