E-Commerce is becoming in Spain one of the best sales channels preferred by Spaniards. Its exponential growth suggests that it will soon be a very important weight for the turnover of many companies.
In 2013 it grew by 22,5% and the growth prospects are for turnover to double in two years. It is also a tool to improve the Branding of brands because having many visits improves Positioning.
Access to a large number of buyers is one of the great positive points for companies. In addition, the fact that they can have the online store open 24 hours a day, 7 days a week with a maintenance cost much lower than a physical store.
Nearly 11 million people bought some type of product on the Web last year (representing 31,5% of the total population.
Its points in favor are the following:
· Convenience: you can buy from home, from your cell phone, tablet...
· Price: by reducing costs you can improve the price and have many better offers.
· Specific: you can offer a special product for a specific target. Buyers are attracted to a product tailored to them and believe they are buying something that is unique.
· Modern: if companies do not adapt to this new form of consumption, they will not resist much against the competition that does update its Online Presence.
E-Commerce will continue to grow and at IndianWebs we offer the Design and Programming of Online Store specially designed to make your product look good and make it very easy for the user to buy it.
