One of the first steps when creating an online store is the design of the website and, among other things, it is important to have a logo that stands out well in the eyes of current and potential customers.
Online stores have a more difficult task when selling a product that may not be tried by the customer, so it is very important to attract attention and generate trust with the store's logo and image.
1.- The first thing to do is identify the identity of your store and what elements you consider should appear in this image. After the name, the logo is the element that people use to identify a store, so it must be striking enough so that in a moment it becomes the main and most important element of the online store.
2.- Every logo must have at least three basic elements:
- Mnemonic: the mental association of ideas to facilitate remembering something.
- Image: la visual representation of something.
- Name of the store or company.
3.- Design various logos, using different elements and playing with them. The perfect logo probably won't be the first the one you thought of. You must put it to the test and find out which one is the most reminiscent of the product or the brand. It must answer three basic questions: Why is the logo needed? What is the objective? What is its purpose?
4.- We must also emphasize the simplicity, since include too many elements creates clutter for whoever receives it, losing its reason for being. A good logo with the necessary elements shows the company's line of business and gives an idea of the industry to which it belongs. Also, keep in mind that it should be easy to remember and often even obvious.
5.- Create a versatile logo. Defines a typography and colors that are easy to find and that when used in another medium it is understood. By this we mean that, for example, when you send your products they have the logo printed on the packaging, so it must be suitable for all media where they can be used.
6.- Avoid pixelated images since they give a low quality image. Make a logo that looks good in several colors and only use 3 different colors since more colors are distracting and not remembered.
7.- Something interesting with logos is that you can play with them and even create “pets” related to your store that are the main image of it. Remember that it is easier to remember an image than text. A logo with a story attracts more than an improvised logo.
If in your case you do not find an image that matches what you want or you do not want an image out of seriousness, then simply exploit the name of your brand and make it your logo.
8.- Make a logo that although time passes, be remembered. Don't go with the idea of fashionable images, think about the clients you want to reach in the future. A brand is likely to be associated with a logo in the long term. It can only be modified when you want to completely redesign the entire brand or store.
Become different from your competition. If in the industry to which you belong your competition already uses and repeats specific elements in their logos, avoid them and do something that makes you different and memorable. Being new, you will be able to attract attention and attract new customers who can try your products.
And if you don't feel capable of creating the logo yourself, remember that since Indian Webs we offer you this y others many services.
