Digitalization and new consumer habits have caused an increase in the supply and consumption of content online internationally speaking.
Digital marketing has become the key advertising tool to increase the visibility of these businesses, which are generally created to attract new consumers through digital advertising strategies and the new consumer habits of today's population. day.
In the Spanish market, more and more users are opting for this purchasing method. According to IAB Spain (Interactive Adverstising Bureau), this change has caused investment in digital marketing in Spain to increase by 40,7 percent in 2021. This situation can already be considered a consolidated reality because, since 2016, investment in digital advertising has been higher to investment in advertising in more traditional media such as television...
It now consists of companies focusing their attention on what a digital marketing strategy is and how it should be implemented that adapts to specific needs. However, it is common for doubts to arise about what is the best strategy to follow, in which department it should be implemented, or whether it is a service that can be managed internally or requires the hiring of a specialized agency... Everything new wakes us up. doubts.
En este sentido, Alice Casolo, marketing strategist from XChannel, a company in Italy specialized in marketing strategy, with a presence in Milan and Barcelona, assures that the best option in this situation is to hire the services of an agency, because they have «with people specialized in specific fields of digital marketing and communication», which allows them to offer «an endless number of specialties and professionals that within an internal department would be more expensive to maintain. In all cases and even more so now, it is very important to have specialists in the field, to ensure the success of our investment in an increasingly demanding market.