Instagram is a social network that has approximately 150 million users and is very useful for brands that can promote their products through graphic and visual content.
Some of the factors attributed to Instagram's success are the fact that it is a native mobile platform and that it is almost completely visual, a winning combination considering the rise of the visual web since another visually dominant platform, Pinterest, entered the competition. to the image market.
Below we explain how to work with this application to grow your brand in e-commerce.
1.- Hold a contest
Unless your brand is already recognized like Nike or Starbucks, this is a great way to promote your brand and get your customers to share their concerns and what they love most about it.
To do it, follow these tips:
- Choose the right incentive that provides something people want
- Select a simple and unique hashtag for your campaign
- Have a theme that gives your campaign a focus point
- Add online content
- Luckily, if you are not inclined to include photos directly from the Instagram application, there are tools that will make your life easier in relation to running contests and campaigns on this social network (TINT, Pixlee, Statigram...).
2.- Add photographs to your product pages generated by Instagram users
This is a great way to show your current and potential customers that your products are not only popular but are purchased thanks to the psychological phenomenon known as “Social Proof.”
The thing is, being a sociable creature, we tend to prefer things that other people have already tried and can recommend. Why not give your perspective to other customers through images of products you've already tried and loved?
3.- Go behind the scenes
Nothing drives engagement like giving your followers the ability to see what's going on behind the scenes and providing an opportunity to weigh in. It's like inviting someone to dinner, which can be summarized with feelings of brand loyalty or perhaps generate brand intimacy for consumers, due to the variety of options that exist.
Going behind the scenes gives your clients a more personal experience, something that makes it worthwhile and can be done more often.
4.- Show the products in action
Sure, you can still have those crisp, clean white backgrounds for your photos that you currently have on your product pages on the web, but Instagram provides you with the opportunity to creatively promote your merchandise in the real world. This gives your followers the opportunity to see your products in a context that they relate to in their daily lives.
For example, Nike, one of the leading brands on Instagram, puts its latest sneakers as they would look in real life, captured by Instagram, giving its followers the opportunity to like and comment on them.
5.- Do not use filters.
Although Instagram is a network where most users make up images with filters and frames, it is better not to use them when trying to get sales. Clean images produce greater customer confidence.
We hope that these tips and points of view will help you start your journey on Instagram, taking advantage of the opportunity for participation that the platform offers.
