When shopping in a physical store, customers can pick up a product, feel its weight, try it on, touch the edges, and squeeze it. On the other hand, when purchasing online, customers cannot perform these actions.
That is precisely the reason for the great importance of product photography in influencing the decision of a potential buyer. The images should give you an experience that is as close to real life as possible.
Here are some tips to follow.
1.- Background
It's easy to get distracted by the background of the image when you have a small product. Must be a simple background, No distractions. A simple background is clean, easy, and can make something consistent.
2.- Images of life
Sometimes the look of your store demands the use of images with real-life situations. If you want to achieve the style of a modern and fashionable boutique, it is good to have more complex backgrounds and emulate the brand's style in a masterful way. You can have extravagant backgrounds and still maintain the aesthetics of your site without detracting from the product.
It must be taken into account that an image alone is not enough, close-up images must also be offered so that buyers can appreciate the details.
3.- Lighting
The importance of lighting must not be overlooked. The daylight It may be the best option for some products as it is soft and imparts color in a way that artificial light does not. However, for some products, especially those with a lot of detail, manipulating light sources may be a better option.
Don't worry, it is not necessary to equip your home or business with an elaborate studio of flashes and reflective screens nor does it have to be expensive or difficult to achieve excellent results. A bit of imagination and some easy-to-find objects can become a very cheap light source. If you are selling small products, such as jewelry or something similar, this is the ideal solution for you! It will give you shadow control and clarity of detail in the final image.
4.- Colors and textures
People have a hard time visualizing what something will look like in a different color or texture. The correct is to show examples of each option available. If you have sixteen colors and five different textures available, it is advisable to display the product in each option.
We can also show multiple angles or have the mouse pointer hover over an image to show a more detailed view of the product.
5.- Attention to detail
The ability to see the product up close and in detail it is very important. Beyond simply seeing clearly what you're selling, people also want to see that you have nothing to hide.
With clothing in particular, it is important to display high-resolution images to emphasize that the products are well made and of good quality. You must be able to use the zoom function and, for products that do not have that function, be able to click and see a full-size version.
6.- Show what you describe
Check show everything what you mention in an advertising phrase or product description. For example, if you describe how many pockets a bag has, show all the pockets! And show the product from as many angles as possible.
It is important to show each color and have multiple photos of the product in use. The client has to have a clear idea of how he or she will look in various situations. By showing your product "in action" you also allow the customer to imagine the product as part of their life which will help a little to make the sale.
Ultimately, taking the time to take appropriate photos of your products for your online store can produce a huge benefit. No matter how good your products are, if their photos do not fit the eye, the customer is likely to reject the purchase. Good photos answer questions and attract more customers, resulting in more sales.
