A few months ago we talked about the importance of create a good logo for our virtual store, but today we are going to go further: use a mascot in the logo to get more visits.
A sloppy and simple logo can be very counterproductive for our website, while a logo with a good design and idea catches the eye better and is more likely to be remembered. The use of animals in it can produce more visits and positioning, since with this we achieve generate empathy among customers potential
Surely the first thing that comes to mind is, what animal should I choose? We can use an animal that is associated with the brand name, such as Mozilla Firefox. If we do it this way, we must try to include it in a creative way, without making it seem too obvious.
You can also use an animal that has had a personal impact on your personal life, which is also related to your business philosophy. In this option, we must try to exploit the sentimentality of the users, including an explanation of how the mascot boosted our entrepreneurial nature.
It is a good idea to take as a reference some characteristic that highlights the chosen animal and that is directly related to the product your company sells. For example, if we sell running shoes, we can use a cheetah as a mascot, since it is the fastest land animal that exists.
As a last option, we can turn to an animal that we like. It may not necessarily have a direct relationship with the company, but some type of justification must be given, such as personal identification. After all, the chosen mascot will represent your brand.
Finally, we must keep in mind that whenever an image of an animal is used, we must be careful to choose photographs that are not degrading or that create a negative image towards it.
