The newsletter is a perfect tool as a communication channel between a virtual store and its customers. Even so, many times subscribers decide to unsubscribe from them.
What can we do to prevent it?
1.- The most notable reason is the mass sending of emails. Setting a high frequency for sending newsletters can be a problem in the short term, as it is likely that subscribers may become overwhelmed and unsubscribe immediately.
2.- Another reason is sending advertising. The newsletter is a good way to keep subscribers informed of the products and promotions of the virtual store, but regularly sending them advertising to their emails can cause them to be rejected.
3.- We must take into account the users who use smartphones to navigate. If the website and the newsletter are not enabled to be read correctly on mobile devices, the number of readers and subscribers of our store will decrease.
4.- There are also reasons for withdrawal from which positive conclusions can be drawn. There are users who unsubscribe from the newsletter because with the website and social networks they have the information and content that interests them. This means that our customers trust our store but prefer to read the information their own way.
5.- It also happens that many users tend to sign up for multiple newsletters because they offer to enter the draw or contest for a product when doing so. In this way, these users accumulate these emails in their inbox and then unsubscribe from the newsletters.
There are more reasons why we lose subscribers, but we don't have to give up, we have to try to improve from our mistakes. Here We leave you some tips to get more subscribers.
