A blog, linked to your company's website and social networks, is essential for any business that wants to attract new visitors and customers. Below are the reasons.
1.- By sharing original and useful content, a blog can position you as benchmark in your sector, both for users and potential clients as well as for the competition and specialized media.
2.- It is a ideal form of communication to publish content on topics related to your sector and to promote your products. The ideal is to find a balance between information and promotion.
3.- If we run a blog properly, with quality content indexed in search engines, external links to the blog will cause a improvement of web positioning.
4.- A blog can help you know and discover your target audience, since it is easy to analyze statistics using tools like Google Analytics. User comments on posts are also useful to identify their needs.
5.- Through a blog you can build trust and empathy with users, interacting with them, responding to their comments and questions in a pleasant way. It will make them feel that you care and that their comments are taken into account.
6.- If you are finalizing the details of the launch of a new product or service for your company, commenting on it and promoting it on your blog can help generate expectations beforehand.
