The Internet can give us great advantages, but we must keep in mind that it can also work against us. Brands, in their attempt to gain popularity in the world of social media, must be vigilant so that their reputation is not negatively affected.
The world of social networks is full of Internet users and some of them cause a lot of problems for brands, since they are very critical and offensive, whether they are right or not.
Fortunately or unfortunately, brands have to deal with them every day. How should you respond to all those “haters” who never stop criticizing everything?
2.- On the other hand, Fnac is a good example of how to respond in an original and sarcastic way to an angry customer.
3.- When it comes to gaining prestige on Twitter, it is important to know and act quickly on what is happening around you. The best example is Oreo, when in 2013 a blackout left attendees without power at an entire Super Bowl final.
4.- Another original case is that of Spotify, where if you contact their technical support with any problem, they will dedicate a list to you. Of course, it is not known if they will find a solution to the problem.
