In a couple of weeks we will start a new year and it is time to prepare for what this new year has up its sleeve.
We change the year but, as in 2014, SEO will continue to be the main battle for Marketing specialists. Therefore, we must know where these specialists should look so that their companies can optimize their position in search engines.
Below we are going to present the main trends that, according to the German publication specialized in marketing and advertising Acquisa, will mark SEO in 2015.
1. Searches on mobile devices
Google will take searches carried out from mobile devices very seriously. Marketing specialists, during the last year, have been concerned with optimizing their websites for smartphones and tablets and, in many cases, with the help of "responsive design". With the new year just around the corner, they will have to continue optimizing their websites since mobile searches could surpass those carried out through computers for the first time. Additionally, Google will launch a set of strategies specifically tailored to mobile searches for the first time.
2. SEO professionals
In 2015, SEO positioning specialists will have to move through different markets and sectors simultaneously. Programmers, usability experts, content geniuses, designers, conversion gurus, analytics masters, etc.
3. The era of Apps
In 2015, App Store Optimization, that is, the so-called SEO of apps, will become very important. It will no longer be necessary for brands to work to be found on Google, but rather they will have to put all their effort into ensuring that their apps are positioned as best as possible in the different App Stores.
4. Voice search
During this year, with the help of mobile devices, voice search was the protagonist in some headlines. In the next year it will not only make several headlines but will also be more comfortable and, consequently, much more popular.
5. Google's answers will be more direct
As the years go by, Google becomes more "smart" and is increasingly capable of providing concrete answers to questions of the same nature. Therefore, the content must be of higher quality to be able to stand up to Google's "intelligence."
6. Negative SEO
Competition is increasing and the use of techniques that damage the positioning of rivals and improve ours will become our daily bread. The fight against negative SEO will inevitably be a trend.
7 Content Marketing
This year one of the things that thousands and thousands of SEO professionals fell in love with was Content Marketing. However, they did not know how to take full advantage of this trend. In 2015 it will go further and we will see if they are able to take advantage of it or if, on the contrary, they continue without exploiting it.
8. Google will continue to be "The King"
Despite the presence of other search engines, none will be able to overshadow the almighty Google, which will continue to be the headache or help for SEO professionals.
9. Personalization of searches
Google will strive to further personalize the searches performed by each user. This favors clients and harms, if not done well, professionals in the world of positioning.
