The Internet 2.0 phenomenon has transformed several of the parameters with which we were used to measuring and valuing businesses. The most representative case of this phenomenon is the Blogs.
We wonder if there is business beyond blogHowever, it seems that whatever the business or business idea, or the perfect business plan, must have a presence on His Majesty's Internet listing (Google, Bing, Yahoo, etc.).
Today, the Internet is essential in any business, from the most ancient to the most avant-garde. The Internet is a communication channel, a sales channel, a research instrument, a wonderful online counter and a branding tool of great value if you know how to use it well. However, there is something that has not been altered since the beginning of business, something whose essential importance has not been altered by industrial, social or technological revolutions, that “something” is the consumer, the client. A good business, a truly good business is measured in customers.
“The search for the perfect business is like the search for the Lost Ark, the Holy Grail or the Philosopher's Stone. It is possible that they exist, it is possible that they do not, but that does not mean we stop searching.”
We live in the Network-Society, a society whose relationship parameters change very quickly. The generation of information and content is overwhelming.
In recent years, the online methodology has made great progress in the world, and a methodology to which we can mainly apply to three types of studies:
– Quantitative
– Qualitative
– Buzz monitoring (or Online Reputation)
Quantitative ones are the most common and monitoring is increasingly essential, so we will delve a little deeper into it.
To carry out consistent, efficient and appropriate monitoring of a Brand in the online environment, knowledge, conviction, judgment, clear objectives and appropriate tools are necessary. The brand is one of the main assets of a company.
Below I present a compiled list of the basic tracking and monitoring tools that can be especially useful and interesting from different perspectives:
- Google Alerts (alert system)
- Social Mention (mentions on social networks)
- Social search (mentions on social networks, similar to Social Mention)
- Google Insight (popular search topics with Google)
- Google Trends (similar to Google Insight but with more information about the presence and relevance of the searched term)
- How Sociable (measures the magnitude of our brand)
Researching is strategic to know, understand, understand and do business.
